Why Advertising on Facebook Has Become A Waste of Time And Money
If you're using social media - and particularly Facebook - as a way to share information about your business, you're kind of screwed.
Back in 2012 I posted "The Beginning of the End of Social Media" and "Social Media is Dead" because of Facebook and Twitter's moves to change how you see and interact with posts and tweets.
Flash forward about 18 months, and Veritasium has a followup (and a great summary) in two videos.
I cannot stress this enough: If you have "social media" as part of the way you interact with the people who work with you as a professional (and yes, that means authors), you want to spend the 18 minutes to watch these videos.
And then you'll want to think really hard about how much energy, time, and money you spend on Facebook.