Want to sell your book? Hate gimmicks? Let Cathy Day show you how to be a literary citizen instead.
She's managed to distill a lot of the best - and most ethical - advice you can give people about "marketing" and "promotion" down into a real principle: Literary Citizenship.1
Ask not what publishing can do for you, ask what you can do for books.
There's a lot of common themes between Literary Citizenship and my concept of how to grok social media; Ms. Day has gone a step further and broken it down into some working principles and actual actions to show what literary citizenship looks like in practice.
Go take a look at LiteraryCitizenship.com right now. It's a quick - but important - read for all writers.
I'll shut up and let you read it now.
1 Literary meaning "books", not the genre "literary fiction".