The Threatening Figure in Advertising
April 02, 2013Over the weekend at MARCon, I was on a panel that, at one point, discussed negative racial stereotypes in film and literature. The shorthand used to convey a "threatening figure" used to be a black man in the background looking at a white (usually blonde) woman.
So when the ad below showed up in the corner of my eye, I figured it was more of the same. And then I looked a little more closely.
Huh. White dude in the background. It isn't a lot, but in some ways it's a better sign of how things have changed - because it's just an ad.