HOWTO Roll your own BookStub programWriter Beware recently ran a bit about Author Solution's new marketing strategy - BookStub. Here's the skinny: it's a neat idea, but waaaay overpriced (over a grand).
How neat of an idea? As some folks have pointed out in the comments, it's so neat that Dean Wesley Smith first proposed it well over a year ago, and I gave step-by-step instructions (now updated with instructions for the QR code part) back in April.
Sure, it takes a little bit of time to do it by yourself. But my cost-per-unit ($0.20-$0.50) is a wee bit different than the $60 per unit that BookStub ends up costing.